My Name is William Rast. And I Have Faith.

Monday, September 22, 2008

it's not because i have a total man crush on justin timberlake that i think the new ad campaign for his clothing line, william rast, is really fucking awesome. it's because it really is. you'll probably start to see the billboards and print ads soon, if you haven't already. they are promoting the new collection as if it were a movie, and they snatched up videographer jonas akerlund to make several "trailers" for it that are available online. sounds expensive doesn't it? not when it costs $68 for a t-shirt, $220 for a pair of jeans, and $726 for a jacket. nobody said you had to buy any of it, but you can check out the campaign here:

www.williamrastmovie.com

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